COSMETIC COLORING IN CREAM

The new generation of color-treatments that have always been Vegan Friendly and now more attentive to the planet thanks to a green pack. Its Intense Color System technology, the heart of the formulation, allows high performance in terms of intensity and coverage and is rich in a mix of active ingredients. Professional formula.

PERMANENT COSMETIC COLORING IN CREAM

ACTIVATORS

REVITALIZING RECONSTRUCTION

Reb.loom is a 4-step vegan-friendly treatment for restoring hair’s youth, vitality and bloom. It’s a complete salon treatment and home maintenance system that immediately bestows shine and softness for radiant hair everyone will envy.
WHIM Silver

REJUVENATING SHAMPOO

WHIM Silver

ESSENCE

Gold Mask

ADDITIVE

WHIM Silver

REVITALISING MASK

WHIM Silver
REVITALISING FLUID

PERMANENT AND DEMI-PERMANENT COSMETIC COLORING

Permanent and demi-permanent colors with a high concentration of pure pigments, which in just 10 minutes guarantee total coverage with intense and ultra-vibrant colors. It gives the hair shine, hydration and an extremely conditioning effect. Professional formula.

CREAM-GEL COSMETIC COLORING

ACTIVATORS

COLOR MASK

WHIM Color Mask is a toning, conditioning and revitalising mask for those who want to revitalise their color or experiment with their look. In a few minutes it gives added brightness and intensity to the shades of natural and colored hair, lives the hair shiny and soft and restoring the vibrancy and glow of its color.
WHIM Silver
COLOR MASK SUGAR
WHIM Silver
COLOR MASK SILVER
Gold Mask
COLOR MASK GOLD
whim caramel
COLOR MASK CARAMEL
Mask Orange
COLOR MASK ORANGE
COLOR MASK RED
WHIM Brown
COLOR MASK BROWN

PURE CONCENTRATED PIGMENT

Happy Chroma is a line of pure concentrated pigments made up of 7 shades, all of which can be mixed together to create new “tailor-made” shades. Mixable with any product: masks, shampoos, treatments and technical products, they enrich and revive the hair color, leaving it bright and intense. Professional formula.
PURE CONCENTRATED GREY PIGMENT

PURE CONCENTRATED VIOLET PIGMENT

PURE CONCENTRATED COPPER PIGMENT

PURE CONCENTRATED PIGMENT RED

PURE CONCENTRATED NATURAL BROWN PIGMENT

PURE CONCENTRATED BLUE ASH PIGMENT

PURE CONCENTRATED GOLD PIGMENT

BLEACHES – UNRIVALED BLONDE

WHITE-WHITE SYSTEM is the bleaching system that allows you to safely and quickly reach THE HIGHEST LEVELS OF LIGHTENING with the utmost respect for the hair structure. Any type of lightening becomes possible thanks to modular results and formulas enriched with special protective and conditioning active ingredients. Professional formula.

10 TONES BLEACHING POWDER

7 TONES BLEACHING POWDER

BLEACHING POWDER

ANTI-YELLOW SHAMPOO

LIGHT LIFTING ACCELERATOR

STRONG LIGHTENING ACCELERATOR

CREAMY DECOLOURANT

REGENERATING AND PROTECTIVE SYSTEM

Professional system that protects, repairs and restructures the hair fiber during technical services (bleaching, coloring, perming, ironing). Damaged hair regains strength, body, shine, silkiness and their natural movement. Professional formula.

REPAIR FLUID

PERFECTING TREATMENT

REGENERATING AND PROTECTIVE SYSTEM

The key to professional treatments in the salon and at home. Keyfibre is a 3-step vegan friendly treatment system that protects your hair during and after bleaching, with the certainty of a mind-blowing end result and of having maximum benefits even at home. Professional formula.

PRE-TREATMENT PROTECTION

RECOVERING MASK

REGENERATING SERUM

THE ART OF “WITHOUT CRESPO”

Long-lasting professional treatments with keratin, for straight lines or curls that are finally manageable. The art of “frizz-free” begins in the salon with the right treatment to choose from among the long-lasting crease, the smooth without frizz, the curl without frizz, the perfect smooth. And it is completed with home maintenance products for hair that is finally manageable for up to three months. Professional formulas.

PREPARATORY SHAMPOO

SMOOTHING FLUID

PURPLE SMOOTHING FLUID

DETANGLING FOR DAMAGED HAIR

REHYDRATING MASK

MAINTENANCE SHAMPOO

INTENSIVE CONDITIONING

ANTI-FRIZZ HAIRSPRAY

WAVING SYSTEM WITH CYSTEAMINE

Gentle waving system ideal for all hair types, based on cysteamine and enriched with wheat proteins and lanolin, which protect and moisturize the hair during the service. The formulation is free of ammonia and thioglycolic acid. Professional formula.

WAVING SYSTEM

STYLING & FINISHING LINE

Style Proof is for playing and daring with your look whenever you want, with products that single or combined with each other fulfill the promise of not weighing you down. Professional formula.
Style Starter

ILLUMINATING OIL

ANTI HUMIDITY

STRAIGHT OR CURLY

VOLUME MOUSSE

BODY-BUILDING CREAM

HAIRSPRAY
TEXTURIZING PASTE

NO GAS HAIRSPRAY

MATT EFFECT WAX

STRONG MOUSSE

WATER WAX

EXTRA STRONG GEL

DEEP RECONSTRUCTION

Deep reconstruction system, which repairs and rebuilds weak, damaged or damaged hair. Based on intelligent biomimetic keratin (IBK), it acts in a targeted way to repair the most damaged and deteriorated areas of the hair fiber. Hair immediately regains vigor, shine, volume and strength. Professional formula.

STRENGTHENING SHAMPOO

RECONSTRUCTION TREATMENT

PROTECTIVE CONDITIONER

INTENSIVE MASK

MULTI-ACTION TREATMENT

The daily allies for “wow” hair. A range of multi-action products, easy to use, suitable for all hair types. Shampoo, mask and leave-in for hydrated, disciplined and shiny hair. Professional formula.

ILLUMINATING SHAMPOO

SPRAY MASK

RICH MASK

DRY SHAMPOO

NOURISHMENT AND SHINE

Nourishment and shine. A treatment based on Argan Oil, Linseed and Camellia Japonica to give extraordinary softness, shine and body to damaged, exploited and sensitized hair. Professional formula.

NOURISHING-SHINE SHAMPOO

NOURISHING-SHINING MASK

NOURISHING-SHINING OIL

SOLID SHAMPOO – MYSO

The MYSO SOLID SHAMPOO contains all the benefits of a liquid shampoo but in a new format, sustainable and attentive to the planet. Gently cleanses all types of hair, even colored or treated, giving softness, shine and silkiness. Professional formula.

SOLID SHAMPOO

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